World’s No.1 insurance brand Allianz boosts presence in UK consumer market

Authored by Allianz

Global insurance giant Allianz is bringing the world’s number one insurance brand to individual consumer motorists in the UK.

The move by Allianz, which has more than 125 million customers in nearly 70 countries, reflects its growing ambitions in the UK personal lines insurance space, and will boost consumer awareness of a highly-trusted and globally-recognised brand.

Today’s change is the first in a series of strategic advances for the Allianz brand in the UK. It involves a rebrand of Allianz’s popular existing digital motor insurance business Flow, which is now called Allianz.

Serge Raffard, Managing Director at Allianz Personal, said:

“Allianz already has an enviable reputation in the UK business world as a leading commercial insurer and we are now delighted to share our brand with UK motorists.

“This is part of a wider strategic vision to bring more of Allianz to the UK, to show how our global strength and depth of experience can help secure people’s futures. Our ambition is to shape ideas into innovative solutions that help us care for our customers, and to always deliver the best service possible.”

Allianz car insurance is a digital insurance solution that consumer motorists can buy direct and on price comparison websites.

Customers can personalise their cover at a time that suits them, with admin-free mid-term adjustments. Extras such as motor legal expenses and guaranteed hire car are included as standard. The popular product is 5* Defaqto rated and has been voted ‘excellent’ on Trustpilot.

Serge Raffard added:

“What is exciting for current and future customers is that we are leveraging the scale and global clout of the Allianz brand. We have an exciting summer ahead and our role as Worldwide Insurance Partner of the Olympic and Paralympic Games will help further build Allianz as a trusted household name.”

In addition, LV= Broker will rebrand to Allianz in May 2024. Allianz already has a very strong presence in the UK commercial broker market having won Broker Partner of the Year at The British Insurance Awards last year. It serves over 2000 UK brokers with products and services ranging from SME through to large corporates and specialty.