Western Financial Group holds summer giveaway campaign

Western Financial Group holds summer giveaway campaign | Insurance Business Canada

Insurance News

Western Financial Group holds summer giveaway campaign

The contest aims to make insurance “more approachable”

Insurance News

By
Terry Gangcuangco

Western Financial Group has launched its “Glamp Up Your Summer Giveaway” campaign, aiming to make insurance “more approachable” for customers.

The grand prize is $10,000 in gift cards to Bass Pro Shops or Cabela’s Canada. The campaign runs through Aug. 30, with weekly draws.

Those interested in taking part can explore a variety of insurance products – home, seasonal home, condo, renters, recreational vehicle, boat, all-terrain vehicle (ATV), travel, etc. – and by getting a new quote stand a chance to win a prize.

To enter, customers need to request a free, no-obligation new quote on eligible insurance products. This action enters them into a draw for one of over 55 prizes from Bass Pro Shops and Cabela’s Canada, including the $10,000 grand prize in gift cards.

Auto, government auto products, and motorcycle insurance quotes are excluded from the campaign.

The contest is open to all legal residents of Canada, excluding Quebec, and will be available online as well as through Western Financial Group, Western Coast Insurance Services, and Wyatt Dowling branches across British Columbia, Alberta, Saskatchewan, Manitoba, and Ontario.

“Insurance isn’t always perceived as a positive experience,” said Igor Bubic, vice president of marketing, brand, and Western Communities Foundation. “As an industry, we haven’t done ourselves any favours by leaning into the complexity of our products or by using fear in advertising.

“This has never been the Western way of delivering insurance. We’ve made significant investments in customer experience as our goal is to deliver our services in ways that consumers have come to expect from the best retail brands.”

Lisa Colangelo, who was appointed the company’s first chief first chief customer experience officer in December 2022, commented: “Western Financial Group is focusing on making insurance more approachable and retail-like. We want our customers to feel cared for and confident in the purchasing decisions they make. A lot of Canadian consumers don’t feel this way about insurance, but we’re hoping this campaign will introduce a lot more people to our brand of care.”

Bubic also highlighted the synergy between Western Financial Group and Bass Pro Shops and Cabela’s Canada, adding: “They sell a lot of the types of things we insure directly or as part of home coverage, like boats, trailers, ATVs, and more. These represent happy moments in people’s lives, and insurance protects that.”

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