Sun Life unveils elite service ecosystem for high-net-worth clients
Sun Life unveils elite service ecosystem for high-net-worth clients | Insurance Business Asia
Life & Health
Sun Life unveils elite service ecosystem for high-net-worth clients
Initiative to assist in protecting health, preserving assets, and transferring wealth
Life & Health
By
Roxanne Libatique
Sun Life has launched the “HNW Value-Added Service Ecosystem” to provide an extensive range of services tailored for high-net-worth (HNW) clients in Asia, focusing on health, enhancement, and value creation.
The initiative involves a collaboration with HealthMutual Group to create an elite medical network, offering clients access to premier medical services from institutions such as CUHK Medical Centre, Gleneagles Hospital Hong Kong, and various private and Class 3A public hospitals across Mainland China through the eSunPro healthcare platform.
It aligns with the Hong Kong SAR government’s introduction of several policy measures, including the “New Capital Investment Entrant Scheme”, to support the growth of family offices and enhance the financial services sector.
eSunPro healthcare platform
The eSunPro platform includes the “Family Concierge” service, extending designated services to the families of clients.
The ecosystem aims to help HNW clients protect their health, preserve assets, and transfer wealth through a variety of products and services.
“High-net-worth clients have their own unique needs, from general wealth planning, protecting assets to pass on to their next generation, as well as superior service and health protection,” said Clement Lam, CEO of Sun Life Hong Kong. “All these require top talents to manage and professional service to support. With over 30 years of experience in serving the high-net-worth clients, along with the expertise of our professional team and our proven underwriting capacity, our ‘HNW Value-Added Service ECO system’ fulfils the diverse needs of high-net-worth Clients to preserve assets, pass on wealth, and protect health.”
Christine Yeung, general manager, life and health of Sun Life Hong Kong, added: “Our ‘HNW Value-Added Service ECO system’ is a suite of high-quality support services designed for high-net-worth Clients. We understand that stroke, cancer and heart disease have serious impacts on families. It is our honour to partner with the top local private hospitals, enabling us to leverage their medical expertise to provide more client-oriented healthcare value-added services to refine our current scope of services.”
eSunPro healthcare platform health services
The eSunPro network provides access to medical services at CUHK Medical Centre, Gleneagles Hospital Hong Kong, and other private hospitals.
These institutions offer multidisciplinary teams specialising in conditions like cancer, stroke, heart disease, and chronic geriatric diseases, covering early screening, diagnosis, treatment, and recovery support.
“Patients with severe illnesses need reliable and precise medical advice and services, which can help alleviate their anxiety,” said Dr. Hong Fung, CEO of CUHK Medical Centre. “Many cancer patients are keen to seek secondary medical advice to better understand their condition and discuss treatment options; and for stroke patients, rehabilitation is crucial throughout the treatment process. We recognise the varied needs of patients, and we will do our best to provide the proper service for those referred to us and to walk alongside them.”
the “Family Concierge” service, which allows eligible clients and their families to use these medical services;
health seminars conducted by doctors and nutritionists; and
a dedicated medical network in the Greater Bay Area facilitates referrals to well-known institutions for examination and treatment.
eSunPro healthcare platform enhancement services
Sun Life has also launched the Legacy Academy, offering family office training certificate courses in collaboration with The Hang Seng University of Hong Kong.
Professional institutions and experts also provide regular education and training on trusts, wills, corporate keyman insurance, and tax regulations.
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