Sun Life bolsters leadership with new chief agency officer for Asia

Sun Life bolsters leadership with new chief agency officer for Asia | Insurance Business Asia

Life & Health

Sun Life bolsters leadership with new chief agency officer for Asia

Seasoned head to leverage tools to enhance client interactions

Life & Health

By
Roxanne Libatique

Sun Life has appointed David Lim as the new chief agency officer for its Asia operations, effective September 2, 2024.

Lim (pictured) will be based in the company’s regional headquarters in Hong Kong and will report directly to the chief client and distribution officer for Asia, David Broom.

Sun Life’s new chief agency officer for Asia

Lim will oversee Sun Life’s agency distribution channels across various Asian markets, with a focus on leveraging digital tools to enhance client interactions. His role involves:

driving growth;
advising on strategic channel development; and
improving the engagement between Sun Life’s clients, advisors, and the broader organisation.

Broom commented on the appointment, noting that Lim’s leadership will be crucial as the company continues to refine its agency model.

“[Lim] will be instrumental in developing a cutting-edge digital agency platform that not only enhances the end-to-end advisor and client experience but also strengthens our connection with the trusted Sun Life brand,” he said.

Lim shared his outlook for the role, highlighting the potential to innovate the company’s distribution strategies and expand through digital transformation and strategic partnerships.

“I am committed to enhancing the value we provide to our clients and achieving sustainable performance that aligns with our business objectives,” he said.

Before joining Sun Life, Lim spent over a decade at Prudential plc, where he held senior positions focused on agency distribution, digital capabilities, and recruitment strategies in Hong Kong, China, and Singapore.

He will be tasked with enhancing the company’s risk management framework across its operations in the region.

In his new role, Grady will lead risk governance efforts and coordinate risk management strategies across Sun Life’s diverse Asian markets. His responsibilities will include ensuring that the company’s growth is supported by strong risk management practices.

He brings over 20 years of experience in risk management across the financial services and insurance sectors. Prior to joining Sun Life, he held senior roles at FWD Group, where he managed compliance and risk functions.

Grady expressed enthusiasm about his new role, emphasising that he would ensure the company’s practices support long-term success.

“I look forward to supporting our strategies across the region and ensuring that our risk management practices are robust and effective, setting us up for long-term success,” he said.