SME marketplace io.insure launches in Australia

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SME marketplace io.insure launches in Australia

26 April 2022

io.insure, a specialty insurance online marketplace for small and medium-sized mergers and acquisitions (M&A), has launched in Australia.

io.insure says it bridges a significant risk protection gap in the niche M&A segment for SMEs, where there is a scarcity of insurance capacity and inefficient processes due to a focus on higher value transactions.

The platform will initially be piloted in the Australian market before being expanded globally.

“This is a great market to launch and establishes a good base for our expansion into Asia, the US and Europe,” Co-Founder David Rogers tells insuranceNEWS.com.au.

“We like the SME profile of the overall market which aligns well with our strategy to fill the gap of the SME M&A market.”

Over a quarter of SME owners in Australia are aged 65 and over, signalling a significant impending transfer of wealth, with Mr Rogers estimating $4 trillion in assets and 350,000 Australian SMEs may transfer over the next decade.

“There is a risk protection gap in this SME M&A segment, with a scarcity of insurance capacity, inefficient processes and the ecosystem focusing on mid to large sized companies instead,” he said. “Given the size of the opportunity we believe a marketplace is the key to delivering solutions.”

io.insure says it has secured capacity from a leading Australian insurer and partnered with Lloyd’s in Asia for Financial Lines and an insurer to support a global buildout of M&A insurance. It also has a parametric – Digital Business Interruption business in the UK which the team are working on bringing to Australia, and plans to expand into those lines across the US and Europe as well.

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“We are building a leading ecosystem that connects customers, advisers/distributors and insurer partners through an insurance marketplace, enabled by an exchange of expert people, personalised products & services and a data & technology platforms,” it says.