Sedgwick appoints marketing chief

Sedgwick appoints marketing chief | Insurance Business Australia

Claims

Sedgwick appoints marketing chief

Key hire joins from Liberty Mutual

Claims

By
Terry Gangcuangco

Sedgwick has brought in Emily Fink (pictured) as the company’s chief marketing officer.

With her extensive background in marketing and brand management, Fink will lead the development and execution of Sedgwick’s marketing strategies, aiming to support the claims management giant’s objectives and enhance its position in the global market.

Mike Arbour, chief executive at Sedgwick, highlighted Fink’s considerable experience, saying: “Emily has impressive marketing experience and a track record of positioning global brands to form lasting and meaningful connections with new and loyal audiences.”

The CEO emphasized the key hire’s growth-oriented approach and her capability to navigate the modern, digital-first marketing landscape, making her the perfect fit to drive Sedgwick’s further development.

“I’m confident her vision and proven leadership will strategically support our next phase of growth,” Arbour said.

Bringing over two decades of experience to Sedgwick, Fink has a storied career in marketing and brand management, with previous roles at Liberty Mutual Insurance, Colgate Palmolive, and Pfizer.

Her last 11 years were spent at Liberty Mutual, where she made notable contributions, including the creation of the memorable LiMu Emu and Doug mascots and the catchy “Liberty, Liberty, Liberty” advertising jingle.

Expressing her enthusiasm about joining Sedgwick, Fink noted: “I have long been impressed by Sedgwick’s position as an innovator in the market and their colleagues’ vital work across the globe.

“I look forward to leaning into the strengths of Sedgwick’s industry-leading brand and inspiring audiences around the world through enhanced engagement and growth, so we can help even more people and organisations in their time of need.”

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