Retirement Wave Powers Deals

What You Need to Know

NFP, a property and casualty insurance distributor, has acquired a retirement and investment advisor in Georgia.
CUNA Mutual will offer digital estate services from OneDigital.
MoreCare, a Medicare Advantage plan, will offer caregiver support services from Carallel.

Members of the Silent Generation are all over 76, and the baby boomers are all at least 57.

Retirement services distributors with big pools of private equity money continue to roll up other distributors.

One driver is that this may be the last chance to attract large amounts of retirement planning business from the boomers, and a good time to get the attention of the boomers’ millennial children.

Another reason is that many financial firm owners are heading toward retirement themselves. They are looking for buyers to help them cash out.

Since mid-February, two frequent buyers — Integrity Marketing of Dallas and AmeriLife Group of Clearwater, Florida — have made a total of seven acquisitions.

Integrity Marketing

Integrity Marketing has relationships with 420,000 agents and advisors. It has helped insurers generate about $7 billion in sales and oversee $20 billion of assets under management and advisement.

The company has acquired:

The Focschini Group — a Farmington, Connecticut-based retirement planning firm and RIA that was founded in 2010.

Carothers Insurance Agency — a Las Vegas-based independent marketing organization that was founded in 1969. The agency distributes all kinds of life, health and annuity products.

Penn Global Marketing — a Town and Country, Missouri-based IMO that distributes products aimed at older adults through a network of career agents. The agents serve tens of thousands of consumers in 43 states.

J. Helbig & Co. — a Chesterfield, Missouri-based life and annuities agency that focuses on serving federal employees. It was founded in 1984. It expects to generate about $40 million in life and annuity premiums this year.

The Health Insurance Place — a Johnstown, Pennsylvania-based IMO that was founded in 1979 and now distributes life insurance, health insurance and annuities through a network of hundreds of agents.