Nicola George to replace Mike Crane as MD at Allianz’s personal lines broker business

Allianz has today thanked Mike Crane for his dedicated contribution following his decision to leave his role as Managing Director (MD) of Allianz’s personal lines broker business in the UK, which rebrands next Wednesday from LV= Broker to Allianz. He is replaced by Nicola George, subject to regulatory approval.

Mike joined LV= GI in 2008, initially building its commercial business prior to becoming MD in 2016. Since then, he has led the successful transfer of LV=’s commercial business to Allianz and the Allianz personal business into LV=, as well as significantly strengthening LV=’s position in the broker personal lines market.

In addition to his broker role, Mike successfully led the integration of the L&G GI business into LV= as CEO of L&G GI, as well as caretaking the Pricing Director role for Allianz Personal in the second half of 2023.

Serge Raffard, MD of Allianz Personal, said: “I want to personally thank Mike for his fantastic leadership, along with all the support and guidance he has given me since I started in this role. The broker business is an important part of personal lines, with 1,200 brokers servicing 1.4m policyholders, with around 750K of these with an LV= Broker brand branded policy.

“We are re-branding the LV= Broker business to Allianz in May, and so with this exciting new chapter ahead, now feels a natural point for Mike to hand over the reins. We wish him all the best.”

Nicola’s new role is effective immediately and she will lead the strategic growth of an integral part of the overall Allianz family. She joined LV= Broker in 2022 as Portfolio Pricing Director, where she has made a strong contribution to the overall success of the business.

She was previously with Aviva General Insurance for 11 years, developing her extensive industry knowledge through a series of leadership positions in actuarial and pricing roles, most recently as Head of Intermediated Pricing and Underwriting.

Serge said: “Nicola is an established leader who brings invaluable experience and insights into this key role. She understands the dynamics of the personal lines broker market thoroughly, and we’re excited to see how she will grow and develop our presence.”

Authored by Allianz