nib launches free digital fitness access

nib launches free digital fitness access | Insurance Business Australia

Life & Health

nib launches free digital fitness access

Chris Hemsworth’s program among accessible wellness platforms

Life & Health

By
Roxanne Libatique

nib has launched a digital fitness initiative designed to promote health and wellness among its members.

This new program offers members free three-month access to several leading wellness platforms, including Chris Hemsworth’s Centr, alongside Kic and FitOn Health.

Centr delivers tailored workout plans, dietary guidance, and mindfulness resources crafted by experts from Chris Hemsworth’s team. Meanwhile, Kic targets female users with its range of guided workouts, nutritional recipes, and a supportive community atmosphere.

FitOn Health, with a membership exceeding 15 million globally, offers celebrity-led, on-demand workout classes and tailored fitness plans.

This service is available through the nib mobile app, where members can also track their fitness activities and access custom health advice and a variety of fitness classes offered by Centr, Kic, and FitOn Health.

“We have partnered with three leading fitness platforms to bring together some of the best programs and advice to support members achieve better health and wellness. This is in line with our broader health partner strategy, to help our members stay healthy and well, anywhere, any time,” said Ed Close, nib’s chief executive of Australian residents health insurance. “nib is delighted to be supporting two homegrown Australian fitness brands, Centr and Kic, and one of America’s leading digital wellness platforms FitOn Health.”

Nib offers free introductory digital fitness subscriptions

At the outset, nib will provide free introductory digital fitness subscriptions to 10,000 private health insurance members without additional charges for the first three months.

Beyond this digital offer, nib provides several other health-oriented services, including:

HealthCheck, which offers personalised health insights
an AI-driven digital symptom checker
GP telehealth services for daily medical needs
health management programs focused on reducing hospital readmissions

“We are really excited for Kic to be a part of nib’s digital fitness offering to help nib further support its members on their personal health and wellbeing journeys,” Steph Claire Smith, chief community officer at Kic. “We know through the work we do with our Kic community that a strong sense of empowerment comes from making sustainable, healthy changes, and the easier nib can make this for people the more empowered their members will be to achieve their health and wellness goals.”

The digital fitness feature is a new addition to the nib app, which is currently used by over 450,000 members for functionalities such as filing claims, checking balances, booking telehealth sessions, obtaining prescriptions, and securing medical certificates.

The offer for the digital fitness subscriptions is available from April 15 to Aug. 31, or until the allocation is exhausted.