NFP establishes multiyear partnership with Major League Baseball

NFP establishes multiyear partnership with Major League Baseball | Insurance Business Canada

Insurance News

NFP establishes multiyear partnership with Major League Baseball

It will have exclusive marketing rights and access to “one-of-a-kind” experiences

Insurance News

By
Abigail Adriatico

Property and casualty broker and benefits consultant NFP has announced its multiyear partnership with Major League Baseball (MLB) as it serves as the league’s official partner and official commercial insurance broker.

Through the partnership, the NFP will have exclusive marketing rights and designations for the insurance brokerage category, which will connect the brand with the league and its fans. It will also have access to “one-of-a-kind” experiences throughout the season, which will support key relationships.

Major League Baseball Executive Vice President, Sponsorship Sales Bill Morningstar said the league’s relationships were important in providing exceptional experience for its fans, communities, organizations, teams, and players.

“This includes our valued relationship with NFP, which has been essential to our efforts to manage risk for more than 30 years. We’re proud to add another dimension to our relationship with this multiyear partnership,” said Morningstar.

NFP CEO Doug Hammond shared how the partnership serves as an important step in its evolution with the league.

“We’re proud of the work we’ve done to support Major League Baseball’s growth and we believe we can go further by providing additional data, analytics and risk management solutions that align with the league’s various needs,” said Hammond.

“Major League Baseball excels at reaching its fan base in innovative ways that align with NFP’s goals,” said NFP CMO Eric Boester.

“We look forward to the opportunities this partnership creates as NFP continues to enhance awareness of our brand and the solutions we provide. We’re excited to work with Major League Baseball’s collaborative and creative team to make meaningful connections with their stakeholders,” he added.

The MLB is a professional sports league in the US which consists of 30 member clubs, which represents the highest level of professional baseball.

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