Most valuable brands revealed – which insurance firms made the cut?
Most valuable brands revealed – which insurance firms made the cut? | Insurance Business Australia
Insurance News
Most valuable brands revealed – which insurance firms made the cut?
Global 500 list includes 28 companies from insurance sector
Insurance News
By
Terry Gangcuangco
Brand Finance has published the 2024 edition of its Global 500 report, which ranks 500 of the world’s most valuable brands. Of this year’s list, 28 came from the world of insurance.
According to Global 500 2024, below are the most valuable brands from the insurance sector.
Brand
2024 rank
2023 rank
Allianz Group
28
24
Ping An
31
30
China Life
109
108
AXA
118
126
CPIC
126
131
GEICO
139
141
PICC
160
169
AIA
161
132
MetLife
166
184
Progressive
167
167
Canada Life
178
186
Generali Group
181
248
Allstate
184
174
Chubb
185
173
Travelers
190
219
Prudential Plc
210
216
Zurich
216
307
LIC
222
212
Poste Italiane
231
283
Munich Re
298
365
Prudential (US)
350
374
AIG
397
403
Swiss Re
400
400
Manulife
403
407
Aviva
425
430
Dai-ichi Life
463
470
Tokio Marine
467
476
Cathay Life Insurance
490
524
“The most fundamental reason to conduct a valuation analysis is to find out how brands – that is, trademarks and their associated intellectual property – improve the financial performance of a business,” Brand Finance chief commercial officer Mike Rocha said within the 79-page report.
“Brands do this by impacting the perceptions [of] customers, employees, and other relevant stakeholders. Finding out how brands contribute to revenue and profit and how their value stacks up in comparison to other assets is a fundamentally important piece of knowledge to glean for various reasons.
“Through our rankings of the world’s most valuable brands, we have found that brands consistently make up 20%-25% of the value of listed companies.”
Overall, Apple topped this year’s Global 500 and was followed by Microsoft, Google, Amazon, and Samsung Group.
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