Most valuable brands revealed – which insurance firms made the cut?

Most valuable brands revealed – which insurance firms made the cut?

Most valuable brands revealed – which insurance firms made the cut? | Insurance Business Australia

Insurance News

Most valuable brands revealed – which insurance firms made the cut?

Global 500 list includes 28 companies from insurance sector

Insurance News

By
Terry Gangcuangco

Brand Finance has published the 2024 edition of its Global 500 report, which ranks 500 of the world’s most valuable brands. Of this year’s list, 28 came from the world of insurance.

According to Global 500 2024, below are the most valuable brands from the insurance sector.




Brand



2024 rank



2023 rank







Allianz Group



28



24





Ping An



31



30





China Life



109



108





AXA



118



126





CPIC



126



131





GEICO



139



141





PICC



160



169





AIA



161



132





MetLife



166



184





Progressive



167



167





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Canada Life



178



186





Generali Group



181



248





Allstate



184



174





Chubb



185



173





Travelers



190



219





Prudential Plc



210



216





Zurich



216



307





LIC



222



212





Poste Italiane



231



283





Munich Re



298



365





Prudential (US)



350



374





AIG



397



403





Swiss Re



400



400





Manulife



403



407





Aviva



425



430





Dai-ichi Life



463



470





Tokio Marine



467



476





Cathay Life Insurance

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490



524




 

“The most fundamental reason to conduct a valuation analysis is to find out how brands – that is, trademarks and their associated intellectual property – improve the financial performance of a business,” Brand Finance chief commercial officer Mike Rocha said within the 79-page report.

“Brands do this by impacting the perceptions [of] customers, employees, and other relevant stakeholders. Finding out how brands contribute to revenue and profit and how their value stacks up in comparison to other assets is a fundamentally important piece of knowledge to glean for various reasons.

“Through our rankings of the world’s most valuable brands, we have found that brands consistently make up 20%-25% of the value of listed companies.”

Overall, Apple topped this year’s Global 500 and was followed by Microsoft, Google, Amazon, and Samsung Group.

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