Mitch Insurance to celebrate 75th year with tech investments, leadership appointments

Mitch Insurance to celebrate 75th year with tech investments, leadership appointments | Insurance Business Canada

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Mitch Insurance to celebrate 75th year with tech investments, leadership appointments

Ontario-based firm has seen several rebrands in its history

Insurance News

By
Mika Pangilinan

Mitch Insurance is celebrating its 75th anniversary with investments in technology, data and marketing, as a well as new leadership and management appointments.

The Ontario brokerage said it would make announcements “in a few weeks.”

Founded in Toronto by Harold Mitchell in 1948, the brokerage originally bore the name Harold J. Mitchell Insurance.

In the 1980s, Harold Mitchell’s sons, Doug and Scott, assumed the reins of the family enterprise. It was under Scott Mitchell’s leadership that the brokerage underwent transformative changes.

He relocated the business to Whitby, Ontario in the 1990s and rebranded it as Mitchell Insurance. He also acquired Bev Whale Insurance and merged the two firms into Mitchell & Whale Insurance Brokers.

After Scott Mitchell passed following a cancer diagnosis in 2008, his son Adam decided to take over the business and purchased Mitchell & Whale.

Since starting as a two-person operation with $2.5 million in gross written premiums, the business has grown exponentially over the past 13 years. The brokerage now boasts $62 million in gross written premiums and employs nearly 100 individuals.

Alongside its growth, the brokerage has consistently earned recognition within the industry, including awards like Innovator of the Year (2016) and Brokerage of the Year (2018) from the Insurance Brokers Association of Ontario.

“It’s amazing to be celebrating our business’ 75th anniversary,” said CEO Adam Mitchell in a press release.

“I’m proud of our team and am grateful to everyone that has been a part of our journey over all these years. From partners to customers to our teammates and their family members, I honestly can’t say ‘thank you’ enough. None of this could have been achieved without their support.”

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