Meet the insurtech: Amplify Life Insurance

Amplify Life Insurance, a digital life insurance platform, is focused on helping everyday customers to build wealth through permanent life insurance.

Amplify offers customers the ability to invest in public equities or alternative investments with their life insurance premiums, accessing tax-free returns throughout their lifetime. Customers can invest 90% of their monthly premiums in a variety of traditional and alternative assets, customize plans based on their financial goals, risk tolerance and underwriting risk profile. Customers can also customize how much of their premiums are invested in tax-efficient, high-growth investments and how much goes towards their life insurance coverage.

Hanna Wu, co-founder and CEO at Amplify said the company is working to provide Americans with a financial vehicle that can help them build wealth while protecting what matters to them.

“Our goal is to build the first full-stack customer-centric life insurance company by meeting modern consumer purchasing expectations [with] cost-efficient, transparent and innovative life insurance products. While continuing to bring value and a delightful and engaging customer experience post-policy purchase,” Wu said. “We are either insane or ingenious for building a new category of financial products that bridges fintech and insurtech, either way, we’re determined to see our vision become a reality.”

Digital Insurance spoke with Wu about Amplify. The responses have been lightly edited for clarity.