Integrity snags California agency

Integrity Marketing Group has announced it has entered into an agreement to acquire California-based Honeycutt Insurance Marketing. As part of the acquisition, Tray Honeycutt, president of Honeycutt Insurance Marketing, will become a managing partner in Integrity. Terms of the transaction were not disclosed.

Honeycutt Insurance Marketing provides final expense insurance, mortgage protection and annuities to middle-income consumers. Honeycutt’s understanding of the value of the products and services he offers his clients has led to significant year-over-year growth for the firm.

“Integrity’s entire end-to-end structure of systems and resources is built to help companies like Honeycutt Insurance Marketing succeed,” said Bryan W. Adams, co-founder and CEO of Integrity. “Integrity is a constantly expanding team where each member brings value, and everyone understands the power of teamwork to achieve a common goal. We’re striving to innovate insurance together, and we need dedicated and dynamic leaders like Tray to help accelerate our efforts. Tray understands what it means to set a goal, work hard to achieve it and bring others along to share in that success. As part of our team, he can now utilize all of Integrity’s offerings to support the growth of his business, and we’re thrilled that he is now part of our Integrity family.”

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“At Honeycutt Insurance Marketing, we’ve always understood that the speed of the leader determines the speed of the pack,” Honeycutt said. “Integrity is a clear leader in insurtech innovation, and I didn’t want our company to be left behind. Partnering with Integrity offers Honeycutt Insurance Marketing financial strength, unmatched technology and a solid infrastructure that will help ensure our business can weather storms and stand the test of time. In addition, I’m thrilled to glean knowledge from many of the industry’s top leaders through Integrity’s partner network. I’m so excited for our future with Integrity Marketing – I see no limit to where we can go and grow together.”