Intact Insurance reaffirms support for broker-focused campaign

Intact Insurance Company is the latest insurance company to renew its support for the Insurance Brokers Association of Canada (IBAC) and its Broker Identity Program (BIP), at the Full Partner level.

The insurer will support the BIP – IBAC’s national advertising campaign that raises awareness of the significant value that brokers offer their clients, especially when it comes to customer choice, professional advice, and advocacy. Intact’s continued investment will also contribute to IBAC’s other initiatives, including the broker association’s technology leadership, professional development of the broker workforce, and the association’s federal advocacy to keep the insurance and banking industries separate.

“As a customer-driven and values-based company, Intact is pleased to continue supporting the Broker Identity Program at the full partner level,” said Intact Financial CEO Louis Gagnon. “Our relationship with brokers is critical to our growth and success. We are grateful to all of our broker partners across Canada as they continue to deliver second-to-none customer experiences and act as customer advocates.”

“We greatly appreciate Intact’s continued investment in IBAC’s programs and services,” added IBAC CEO Peter Braid. “Our long-standing partnership clearly demonstrates Intact’s strong commitment to the broker channel, and their recognition of the important role of the broker in providing expert advice and advocacy for insurance consumers.”

Read more: Trisura Guarantee Insurance Company throws its weight behind IBAC campaign

A month ago, Trisura Guarantee had also renewed its Full Partner support for IBAC’s BIP. According to Trisura president and CEO Chris Sekine, the BIP program “provides brokers with access to resources, education and support,” which are key, as brokers are “critical” to Trisura’s operations.