Hub unveils IndyCar sponsorship

Global broker Hub International Limited has announced a new sponsorship agreement with Rahal Letterman Lanigan Racing (RLL) to become the primary sponsor of the No. 30 livery. RLL driver Christian Lundgaard will debut the car at the 2022 Honda Indy Toronto event, scheduled for July 15-17.

“The orchestrated intensity of how a pit-stop comes together is the perfect metaphor for how Hub supports its customers throughout North America, and in Canada, where we are the largest brokerage in the country,” said Larry Lineker, Hub executive vice president and a member of Hub’s executive management team. “Much like our insurance and risk advisors, the drivers are essential – however, there are dozens of people behind the scenes acting as unsung heroes working together to make the driver’s results and our customers’ outcomes a success.

“Hub has a strong affinity for RLL and their ‘team-first’ mantra, as well as the unwavering commitment to success that Bobby Rahal and his drivers exemplify. We are thrilled to be involved with RLL and Christian, a driver full of potential who we are all excited to work with and continue watching as his career takes off.”

Hub has deep ties to both racing and the auto industry, supporting the risk management needs of nearly 40% of Canada’s auto dealerships. Hub also insures 13 full-time IndyCar drivers, which accounts for nearly half the field.  Hub has insured RLL for more than five years and has been a partner of RLL as an associate sponsor of Graham Rahal’s Np. 15 car for two years, the company said.

“Our team takes great pride in our relationship with Hub, and we could not be more excited to see this partnership continue to grow,” said Bobby Rahal, co-owner of Rahal Letterman Lanigan Racing. “Outside of our shared love for racing, the Hub team has played a crucial role in the auto industry, supporting the evolving risks of dealers. This is protection that people and organizations like us cannot function without, and we are grateful for their efforts both on and off the track.”

The Honda Indy Toronto is one of the marquee races on the IndyCar circuit. Lundgaard, a Danish rookie, made his debut in the IndyCar series at the Indianapolis Motor Speedway last year.

“I would never have guessed there would be so many parallels between an insurance brokerage and racing,” Lundgaard said. “After getting to know the Hub team and learning more about their values and how they operate their business through teamwork and educated risk-taking – with protection as the priority – it’s not too far off from how I prepare and work with my team each time I get behind the wheel. I feel very proud to drive the No. 30 Hub car in Toronto in such a monumental race.”