How to Support Clients Facing a Hurricane

What You Need to Know

Idalia and Franklin attracted clients’ attention.
More big storms could be on the way.
They show the value of preparing for the future.

Hurricane Idalia made landfall in Florida last week, and Hurricane Franklin meandered around Bermuda before finally absorbing another storm and falling apart.

The National Hurricane Center is currently tracking three storms in the Atlantic and one in the Pacific. One of those storms, or a storm not yet on the center’s tracking maps, could come to a coast near you.

If you are anywhere in a region affected by hurricane tracking forecasts, sending a supportive and informative message to clients can help you demonstrate your care and commitment during a challenging time.

You can also demonstrate your ability to help clients prepare for the future.

Here’s an example message that insurance agents and financial advisors could use as a template:

Subject: We’re Here to Support You Through Hurricane [Hurricane Name]

Dear [Client’s Name],

We hope this message finds you and your loved ones safe and well. As Hurricane [Hurricane Name] approaches, we want you to know that our thoughts are with you during this challenging time. Your safety and well-being are our top priorities, and we are here to provide the support and guidance you need.

Here are a few tips and resources to help you navigate through the hurricane and its aftermath:

1. Review your insurance coverage.

If you haven’t already, please take a moment to review your insurance policies, including homeowners, renters, and flood insurance.

Understanding your coverage can help you make informed decisions as you assess any potential damage.

2. Collect emergency contact information.

Ensure you have easy access to emergency contact numbers for your insurance provider, as well as local authorities.

If you need to file a claim, reporting it as soon as possible will help streamline the process.

3. Document what you have.

Before the storm hits, take photos and videos of your property, both inside and outside.

This documentation will be valuable when assessing and documenting any damage for insurance claims.

4. Stay safe.

Your safety is paramount.

Please follow any evacuation orders issued by local authorities and have an emergency kit prepared, including essentials like water, non-perishable food, medication, and important documents.