Hong Kong Life kicks off campaign to promote wellness

Hong Kong Life kicks off campaign to promote wellness | Insurance Business Asia

Life & Health

Underprivileged youth to benefit from initiative

Life & Health

By
Roxanne Libatique

Hong Kong Life Insurance Limited has introduced the latest iteration of its “Care We On Health Challenge – Triple Rewards” campaign.

The initiative, accessible through the company’s official WhatsApp account, will distribute eCoupons worth HK$30,000 in total, with the aim of boosting public health awareness through an interactive question-and-answer game.

Contents

2024 “Care We On Health Challenge – Triple Rewards”

Participants will engage in a series of health-related questions to win rewards.

Additionally, the campaign supports a philanthropic cause, with Hong Kong Life pledging donations to InspiringHK Sports Foundation, which offers sports training opportunities to underprivileged youth.

Artist shares tips on maintaining physical and mental wellness

Hong Kong Life featured an interview with renowned artist Alex Fong Lik-sun, who shared tips on maintaining both physical and mental wellness.

“We are very pleased to have invited Mr Alex Fong Lik-sun for an interview with us to share the keys to maintain both physical and mental health in his daily life and encourage more people to develop healthy lifestyle and habits. The contents are absolutely wonderful; please stay tuned to the relevant videos,” said Jonathan Ko, chief marketing officer of Hong Kong Life.

For every participant, Hong Kong Life will donate HK$20 to the InspiringHK Sports Foundation.

“Hong Kong Life has always been actively promoting messages of healthy lifestyle and has been tireless in charitable activities,” Ko said. “We received enthusiastic response for the launch of the ‘Care We On Health Challenge’ last year with over 10,000 participation. The challenge successfully integrates health tips and game elements into the WhatsApp channel, providing our participants with a brand-new gaming experience. This time, Hong Kong Life will donate HK$20 to ‘InspiringHK Sports Foundation’ for each WhatsApp account that participates in the Campaign during the event period, to empower youths through sports.”

Campaign schedule

The campaign schedule is as follows:

Phase 1: June 5, 2024, to June 11, 2024 (23:59)
Phase 2: To be announced
Phase 3: To be announced

Hong Kong’s life insurance sector is expected to see a compound annual growth rate (CAGR) of 4.1% from 2024 to 2028, with direct written premiums jumping from HK$459.9 billion in 2024 to HK$539.1 billion in 2028, according to data analytics firm Global Data.