Ford August sales jump 13%, with trucks and hybrids powering the way

Ford (F) sales jumped in August, with a heavy summer car-buying season and ramp-up of its truck offerings boosting results.

For the month, Ford sold 182,985 vehicles in the U.S., a 13% jump from a year ago. Ford’s overall U.S. sales climbed sequentially compared to July when sales stood at 173,000 units, a dip of 0.2%. Ford said its August performance led to the brand capturing an estimated 12.6% overall market share, up 0.9% compared to last year, which Ford said made it the top-selling brand in the U.S. for two months in a row.

Ford’s truck sales in August were a highlight for the Dearborn, Mich.-based automaker, with sales up 12% to a total of 103,011 units. Ford also noted it was the first month F-series truck sales topped 70,000 this year, with that total resulting in a 12% gain from a year ago. The lift in Ford F-series sales comes after the automaker had a slow start to the year in delivering its all-new 2024 F-150 pickup.

The other big sales result of note was Ford’s hybrid sales, which the company has been promoting heavily. Ford said hybrid sales jumped 50% compared to last year to 16,394 vehicles, with 12,000 of those for the Ford Maverick and Ford F-150 hybrid pickups.

Ford’s deeper pivot into hybrids comes as the company is in the midst of a strategy shift. In mid-August, the company said it was canceling the upcoming release of a large, three-row electric SUV in favor of leveraging hybrid technology for its next-gen three-row SUVs. Ford also said it is “retiming” the launch of its upcoming next-gen electric truck — code-named “Project T3” — to the second half of 2027, delaying the opening of an electric truck plant in Tennessee.