FIRST Canada Named InsurTech Finalist in 2024 IBAO Awards of Excellence

TORONTO, ON, SEPTEMBER 13, 2024/insPRESS/ – FIRST Insurance Funding of Canada (FIRST Canada), the leader in payment solutions for the insurance industry, is pleased to announce that it has been named a Finalist for the 2024 IBAO Awards of Excellence in the Insurtech category.

FIRST Canada’s recognition in this prestigious award category highlights the significant impact of its innovative solution, FIRST Pay™. Designed to streamline payment processes for brokers, FIRST Pay™ simplifies the creation of bespoke payment plans, reduces manual workflows, and enhances client experiences by integrating into Broker Management System (BMS), websites, or apps.

“Being recognized as a finalist for the 2024 IBAO Insurtech Award is a testament to the dedication and innovation of our team. We’re proud to support brokers as a long-term strategic partner committed to their success.” said Stuart Bruce, Chairman and CEO of FIRST Canada. “We extend our congratulations to all the Excellence Award Finalists.”

FIRST Pay™ leverages real-time APIs to automate and streamline workflows and is the only solution that enables brokers to manage the financing loan throughout its lifecycle. Brokers can access clients’ real-time payment data and modernize their payment experience, improving client satisfaction.

The 2024 IBAO Awards of Excellence winners will be announced at the Insurance Brokers Association of Ontario (IBAO) Annual Awards Gala on October 19, 2024.

For more information about the 2024 IBAO Awards of Excellence, visit the IBAO website.

About FIRST Insurance Funding of Canada

FIRST Insurance Funding of Canada (FIRST Canada) provides the Canadian Insurance Market with comprehensive payment solutions. Brokers, MGAs, and carriers can partner with FIRST Canada and expand their offering to provide more value, choice, and convenience for all their clients. The combined strength of FIRST Canada’s dedicated team, evolved offering, and innovative platform positions its partners to meet the demanding future of the Canadian Insurance landscape armed with market-leading solutions for success. FIRST Canada is part of Wintrust (Nasdaq: WTFC) a financial services company with more than $59 billion in assets and a part of the largest premium finance companies in North America. Follow FIRST Canada on LinkedIn and X (Twitter). For more about the company, visit www.firstinsurancefunding.ca.

For more information, please contact:

Crystal Macklin
SVP Marketing and Communications
FIRST Insurance Funding of Canada
crystal.macklin@firstinsurancefunding.ca 
647 308 4944