Europ Assistance launches in Canada

Europ Assistance launches in Canada | Insurance Business Canada

Travel

Europ Assistance launches in Canada

It plans to partner with over 300 local services

Travel

By
Althea Javellana

Europ Assistance, a subsidiary of Generali Group, has launched operations in Canada. This marks its 36th market globally and its second in North America, alongside Generali Global Assistance in the US.

The expansion is led by a knowledgeable Canadian team with deep roots in the local insurance industry. Robert Iafrate was named CEO of Europ Assistance Canada.

“I am thrilled to spearhead this venture. We aim to mesh our global network with bespoke local solutions to cater uniquely to Canadian clients and revolutionize the travel insurance landscape here,” said Iafrate, CEO of Europ Assistance Canada, with over three decades in the industry, highlighted the strategic approach to blending global capabilities with local needs.

Europ Assistance will collaborate with various domestic and global partners, including travel agencies, financial institutions, and retailers, to offer diverse insurance products.

The company also plans to partner with over 300 local services like hospitals and air ambulance services to ensure comprehensive support for travellers within and to Canada.

Antoine Parisi, CEO of the Europ Assistance Group (pictured), expressed enthusiasm about the Canadian expansion.

“Launching in Canada represents a significant stride in our growth across North America. It enables us to offer superior services to Canadian customers, aligning with our commitment to support global travellers by ensuring their safety and well-being,” Parisi said.

With a solid reputation built over 60 years, Europ Assistance is renowned for its reliable and innovative assistance and insurance services. The company has vowed to bring its legacy of customer-centric solutions and pioneering assistance services to Canada’s travel, health, home, and concierge sectors.

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