EMC Insurance unveils brand update

EMC Insurance unveils brand update | Insurance Business America

Insurance News

EMC Insurance unveils brand update

New tagline seeks to challenge current insurance landscape

Insurance News

By
Kenneth Araullo

EMC Insurance has unveiled an update to its brand identity, including a redesigned logo, a new tagline, and an overall refreshed visual identity.

This update is now live across the company’s website and social media platforms and includes a new tagline that seemingly challenges the rapidly advancing automated landscape of the industry.

The reimagined logo introduces a modern “e” emblem, characterized by its style and shade of blue, which EMC says it chose for its contemporary, clean aesthetics as well as its welcoming and warm appeal.

Scott Jean, the president and CEO of EMC, also emphasized the new tagline, ‘keeping insurance human’, as reflective of the company’s core values and approach.

“The ‘keeping insurance human’ tagline was selected because it is memorable and authentic to who EMC is,” Jean said.

He further elaborated on how EMC plans to stand out in the industry by leveraging advanced technology and data analytics to enhance human interactions and services, a practice he notes is increasingly overlooked by competitors.

EMC also explained that the refreshed branding aims to underscore the company’s commitment to maintaining its national reach while nurturing its local presence and connections. Furthermore, it reaffirmed the company’s dedication to positively impacting the lives of its policyholders, agents, employees, and the broader communities it serves.

The brand revitalization project is reportedly the culmination of over 18 months of research and strategic planning, marking the first major overhaul of EMC’s brand identity in nearly a quarter of a century.

EMC Insurance Companies ranks within the top 60 insurance organizations in the United States by net written premium, boasting over 2,500 employees. Originally established in 1911 to offer workers’ compensation protection in Iowa, EMC has since expanded its operations. Currently, the company delivers a range of property and casualty insurance products and services across the United States, in addition to underwriting reinsurance contracts on a global scale

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