Client experience – are you giving them what they’re looking for?
Client experience – are you giving them what they’re looking for? | Insurance Business America
Technology
Client experience – are you giving them what they’re looking for?
Transformation has seen expectations change dramatically
The following article has been supplied by SolePro.
In today’s digital-first world, the insurance industry is rapidly evolving to meet the demands of tech-savvy customers. Gone are the days when clients were content with lengthy, cumbersome processes for obtaining insurance quotes. Now, they expect speed, convenience, and accuracy – all delivered through a seamless online experience. For insurance agents, this shift presents both a challenge and an opportunity. So, are you giving your clients the user experience and quoting experience they are looking for?
The digital transformation of insurance
The expectations of insurance customers have dramatically changed in recent years. According to J.D. Power, 70% of customers prefer an insurance company that offers an online quoting process. This preference is not just a trend but a fundamental shift in how people want to interact with insurance providers. The convenience and speed of online processes are becoming a baseline expectation rather than a nice-to-have feature.
Further, a study by FinTech Global found that 82% of customers said they would be more likely to purchase insurance from a company that offers instant quotes on their website. This statistic highlights the critical role that instant quoting capabilities play in influencing purchasing decisions. In a competitive market, providing instant quotes can be the differentiator that attracts and retains clients.
The impact on customer loyalty and acquisition
Customer loyalty is closely tied to the quality of the user experience. Kearney’s Consumer Purchasing Survey revealed that 67% of customers are more likely to switch to an insurer that offers instant online quotes. This finding underscores the risk that traditional insurance providers face if they fail to adapt to new digital expectations. Conversely, those who embrace instant quoting can capitalize on the opportunity to attract dissatisfied customers from competitors.
Mobile accessibility is another key factor. According to Google’s Insurance Mobile Shopper Study, 51% of customers are more likely to purchase insurance from a company that offers a mobile-friendly quoting process. This statistic is particularly important as more consumers use their smartphones to manage various aspects of their lives, including purchasing insurance.
Enhancing user experience and conversion rates
A report by LexisNexis Risk Solutions showed that 71% of insurance shoppers prefer a digital buying process, and 59% prefer an online application process. This preference for digital interactions means that insurance agents must prioritize creating a seamless online experience. An analysis by Insurify found that insurance websites with an instant quoting feature have a 30% higher conversion rate than those without. This increased conversion rate can significantly boost an agency’s bottom line, which is why SolePro is now offering their appointed agencies a personalized instant quote form to add to their own website.
Personalization is another critical component of the user experience. This desire for personalized service can be met through advanced quoting platforms that use customer data to tailor quotes accurately.
The importance of transparency and simplicity
Customers not only expect speed and convenience but also transparency and simplicity in the quoting process. J.D. Power’s Insurance Digital Experience Survey revealed that 80% of customers expect a seamless and simplified quoting process. Additionally, 88% of customers want a clear and concise explanation of coverage options during the quoting process. These expectations underscore the importance of providing a user-friendly and informative online quoting experience.
Transparency and simplicity are also linked to trust. Transparency builds trust, making customers more likely to purchase and remain loyal
Increasing engagement and retention
Engagement and retention are crucial metrics for any insurance agency. An analysis found that insurance websites with an instant quoting feature have a 43% higher engagement rate than those without. Furthermore, 61% of users say that if they don’t find what they’re looking for within about five seconds, they’ll go to another site. These statistics demonstrate that providing instant quotes not only attracts new customers but also keeps existing ones engaged and loyal.
The role of personal information and additional coverage
Personal information plays a pivotal role in providing accurate and personalized quotes. According to Spiceworks, 76% of customers are comfortable sharing their personal information in return for a more accurate and personalized quote. This willingness to share information underscores the importance of having secure and reliable data handling processes in place.
Moreover, offering additional coverage options during the quoting process can lead to increased sales. In fact, according to a survey, 66% of customers said they are more likely to purchase additional coverage options if they are offered during the quoting process. This statistic highlights the potential for upselling when clients are presented with tailored recommendations.
The competitive edge of mobile-friendly quoting
Mobile-friendly quoting is not just a convenience; it’s a necessity. Google’s Insurance Mobile Shopper Study found that 49% of customers are more likely to trust an insurance company that offers a mobile-friendly insurance quoting process. This trust can translate into higher conversion rates and customer loyalty. Additionally, users are 67% more likely to make a purchase if the website is mobile-friendly.
An agent’s solution: SolePro’s InsurForm
For insurance agents looking to meet these evolving customer expectations, SolePro’s InsurForm offers a robust solution. InsurForm is an instant D2C quote form specifically designed for insurance agents, enabling them to provide fast, accurate quotes seamlessly.
Key features of InsurForm:
Instant quotes: InsurForm allows agents to offer instant quotes. Clients can obtain quotes in less than one minute, meeting their demand for speed and convenience. Currently workers’ comp is offered through InsurForm.
Multiple carrier integration: InsurForm integrates with multiple insurance carriers, allowing agents to compare quotes from different providers. This feature ensures that clients receive the best possible coverage at competitive rates.
User-friendly interface: Designed with simplicity in mind, InsurForm’s interface is easy to navigate, enhancing the user experience and increasing customer satisfaction.
Personalized quotes: InsurForm uses quoting algorithms to provide personalized quotes based on individual customer needs and business information, aligning with the 81% of customers who desire personalized insurance quotes.
Mobile accessibility: InsurForm is optimized for mobile devices, ensuring that clients can access quotes anytime, anywhere. This feature addresses the 51% of customers who prefer a mobile-friendly quoting process.
No-coding necessary: It’s a copy-and-paste link that agents can share with their insureds through website, marketing materials, emails, or texts.
Branded storefront: Agencies can personalize the form with their own agency logo.
Tracking & submission management: Agencies can track and manage every submission completed by their clients from the SolePro Client Dashboard.
Free: The form is complimentary for agencies appointed with SolePro. There are no minimums, fees, or requirements. And, you own your book.
Conclusion
In the competitive landscape of commercial insurance, providing an exceptional user experience and quoting process is no longer optional – it’s essential. The statistics clearly show that customers prefer and expect instant, personalized, and mobile-friendly quotes. By implementing a robust solution like SolePro’s InsurForm, insurance agents can meet these expectations, driving customer satisfaction, engagement, and loyalty.
Now, give your clients the user experience and quoting experience they are looking for. Embrace the future of insurance with instant quotes and watch your business thrive.
Contact
Check out SolePro for more information on InsurForm. Or, select a time for a 15-minute discussion on how InsurForm can take your business to the next level.
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