Chrysler Brand Has a Future, Will Be Revitalized with Several New Models

Good news for Chrysler: Stellantis CEO Carlos Tavares today said the brand will be “relaunched” with “gorgeous” new models.Tavares was speaking at an event in Amsterdam on Tuesday morning.He also said no additional Stellantis brands are coming to the U.S. market. On that list are Peugeot, Citroën, Opel, and other marques not currently sold here.

With just two models in its lineup, one of which is the ancient 300 sedan, the Chrysler brand has been teetering on the brink of extinction for some time. But no longer. At an event outside of Amsterdam today to discuss the future product strategy for the 15-brand Stellantis empire, CEO Carlos Tavares said that “Chrysler is one of the emotional pillars of the former FCA. It’s important for us to give this brand a future and opportunity to rebound,” and that “Chrysler will be relaunched.” He added that the coming Chrysler models “look really gorgeous,” which is something that CEOs always say about future products.

We expect one of the first new models to be an electric compact crossover called the Airflow (pictured above) that will compete with the Tesla Model Y, Ford Mustang Mach-E, and Volvo XC40 Recharge. More specifics on future entries may be part of the presentation happening later today.

The plans for the other faltering U.S. brand, Fiat, which sells only the 500X crossover at the moment, don’t sound as concrete. “We still have to think about how we make the Fiat brand rebound in the U.S.,” Tavares said. “We have a couple of ideas, and we didn’t yet make all of the decisions.”

In speaking more broadly about the U.S. brand strategy, Tavares said, “We have the strategic vision to invest in all the American brands,” but added that “I have no intention to bring more brands to the U.S. right now. I think we have enough.”

This is a developing story. We will update as more information is available.

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