Broker Suspended After Raising Funds for Fitness Business

FINRA Moves to Allow Performance Projections in Some BD Marketing

What You Need to Know

Jeffrey Davidson did not have approval from Equitable Advisors to participate in a private equity offering for the company, Camp Gladiator, that he owned with his wife, according to FINRA.
FINRA fined him $15,000 and suspended him for 21 months.
In a comment on his firing, he said he’d made “multiple disclosures” to the firm.

The Financial Industry Regulatory Authority last week suspended and fined a broker accused of raising over $10 million for a fitness company he owns without receiving written approval from the advisory that employed him.

FINRA fined Jeffrey W. Davidson $15,000 and suspended him for 21 months from associating with any FINRA member in all capacities starting Feb. 19.

While working for Equitable Advisors LLC in Austin, Texas, Davidson participated in the private equity offering from May 2021 to January 2022 without providing written notice or receiving written approval from the firm, according to FINRA.

Equitable fired Davidson in January 2022 for engaging in the transaction, according to FINRA’s BrokerCheck, which shows a comment from the now-suspended broker: “Transaction related to firm approved outside business activity. Multiple disclosures made to firm management.”

Although Davidson did not earn commissions in connection with the offering for the fitness company he co-owns and founded with his wife, the couple received about $2.4 million by selling a portion of their ownership interest in the outside company, according to FINRA.

FINRA found that Davidson disclosed his outside business ownership interest to Equitable, which approved it, but that he didn’t have approval to engage in the private offering of ownership units. 

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ln connection with the offering, Davidson hired a placement agent, approved a private placement memorandum for distribution to prospective investors, presented a business plan to prospective investors and negotiated the terms of the transaction with investors, FINRA reported. 

The offering raised $10.21 million from 18 investors, including a private equity fund that invested $5 million, FINRA said. 

The other 17 accredited investors invested in the fitness company through a limited partnership; these investors included partners of the private equity fund and employees from the fitness company. Two fitness company employees also were Davidson’s customers at Equitable, according to FINRA.