At-Bay names chief marketing officer

At-Bay names chief marketing officer | Insurance Business America

Insurance News

At-Bay names chief marketing officer

Her background includes stints at major tech firms

Insurance News

By
Mika Pangilinan

InsurSec solutions provider At-Bay has appointed Martina Trucco (pictured) as its new chief marketing officer.

Trucco joined At-Bay in September 2022. In her previous capacity, she played a key role in transforming the company’s communications strategies.

CEO and co-founder Rotem Iram said Trucco had “done an incredible job” in positioning At-Bay as a frontrunner within the insurance and security space.

“I’m thrilled to see her take on a bigger leadership position at the company,” he added.

Prior to her tenure at At-Bay, she was vice president of corporate marketing at revenue technology company Clari. She was also the global head of communications and marketing at Micron, a leading memory and storage solutions provider.

Trucco began her career in the technology sector at HP and Hewlett Packard Enterprise. While there, she established HP Labs’ innovation marketing department and launched several successful technology brands and media partnerships.

Commenting on her appointment, Trucco said she was eager to help At-Bay support clients through rising cyber threats.

“With cybercrime ranking as the top risk to businesses globally, our mission to help SMBs bridge the security gap and effectively manage their cyber risk has never been more important than it is today,” she said. “I’m excited by the opportunity to continue to empower more businesses to embrace security with confidence.”

At-Bay offers coverage against cyber, tech E&O, and miscellaneous professional liability risks. It also expanded its offerings with the launch of At-Bay Stance Managed Detection and Response (MDR) in January.

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