Allianz Commercial to appoint 30 underwriters as part of new programme to support independent brokers

Three levels of bespoke broker supportThirty new branch-based underwriters to be recruitedAn Accelerator programme available to fast-track high potential independent brokers

In a move to further support independent brokers Allianz Commercial has launched a new model to provide a consistent, yet tailored approach to broker relationships. Brokers will be segmented into three tiers – identified as Broker Partners, Prime Partners or Strategic Partners – and each will receive a unique package of support.

All three segments have at their core the key elements that brokers expect from an insurer, namely:

speed of underwritingquality of servicestrong relationshipscompetitive pricingflexible underwriting and covercustomer focus

Alongside this, the newly created Allianz Accelerator programme is available for selected high potential independent brokers to support mutual growth. Products, services and campaigns will be aligned to brokers’ requirements to support them with their own growth ambitions and customer servicing whilst building and rewarding loyal relationships.

Accelerator brokers will have access to enhanced relationship opportunities, trading benefits and business support to help them grow. This includes structured monthly engagement, access to branch and relationship building events, broker training and specific remuneration.

Talking about the new programme, Mike Thomas, distribution director for Allianz Commercial said: “As the market continues to evolve and face up to new challenges, we believe that the best way to support independent brokers is to further tailor our offerings to their specific needs and provide excellent service at a local level. The new Prime Partners and Broker Partners segments now have clearly differentiated support across relationship management, trading and business support.

“This approach builds on our existing broker promise, ‘Strong Partners for What’s Ahead’ but reflects a more refined differentiation of our benefits offering. The Accelerator programme is an exciting opportunity for us to get closer to our broker partners and the significant investment in new underwriters will help to broaden our capacity. Designing this new model around feedback from brokers means that we can build our relationship around what matters most to them”.

In the coming weeks, Allianz will be identifying and meeting with Accelerator brokers to agree targets and a three-point strategy plan to achieve them. There will also be practical local support provided including more frequent local training and business events, a new round of the Allianz Broker Apprenticeship programme and broker access to Allianz’s facilities and meeting spaces for their own events and business meetings.

Accelerator brokers are also invited to be part of Allianz’s Insight Community, with the opportunity to get involved in research projects and help co-create Allianz’s products and market offerings.

Authored by Allianz