AIA Singapore unveils wealth strategy
AIA Singapore unveils wealth strategy | Insurance Business Asia
Insurance News
AIA Singapore unveils wealth strategy
Strategic move comes as Asia’s affluent population is expected to grow
Insurance News
By
Roxanne Libatique
AIA Singapore has launched AIA Wealth Centre, its new wealth strategy aimed at becoming a leading insurer in the wealth management sector for the Asian market.
This move aims to address the anticipated growth in Asia’s affluent population, projected to increase by 61%, from 17.5 million in 2021 to 28.2 million by 2026. Singapore alone is expected to see its share of high-net-worth (HNW) individuals rise by 12%, reaching 592,000 by 2026.
What to expect from AIA Wealth Centre
Located at Six Battery Road in Singapore, the facility is accessible only by invitation and serves as a comprehensive wealth management hub for affluent and HNW clients. It offers a multidisciplinary panel of experts, including legal, tax, and trust advisors, ensuring clients receive holistic financial solutions.
The company said the initiative supports Singapore’s goals to solidify its position as a global financial hub, contributing to its economic prosperity and enhancing its reputation as a trustworthy centre for financial activities.
AIA Singapore CEO Wong Sze Keed said the strategy, backed by AIA Investments’ global investment capabilities, aims to provide bespoke solutions for a diverse range of financial needs.
“The launch of AIA Wealth Centre … demonstrates our commitment to our wealth strategy as we reaffirm our strategic focus to be the pre-eminent insurer to address the needs of the growing affluent and HNW client segment in Singapore as well as across the region,” she said. “What differentiates us is, we are backed by more than 100 years of legacy and leadership focusing across 18 pan-Asian markets, where we have the benefit of collective knowledge and expertise of the AIA Group. Our deep understanding of the Asian wealth market is enhanced by AIA Investments’ strong capabilities and opportunities to invest globally through the world’s finest fund managers.”
Local artist commissioned for AIA Wealth Centre launch
To commemorate the launch of the AIA Wealth Centre, local artist Natalia Tan was commissioned to create an art installation made from recycled and sustainable materials.
This artwork, co-created with guests at the launch event, will remain on display at the AIA Wealth Centre, alongside other pieces from prominent Singaporean artists.
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