Could public health guidelines help stop loneliness? 7 tips that show how crucial social connection is to well-being

United States Surgeon General Vivek Murthy recently called loneliness an epidemic and issued a public health advisory on the healing effects of social connection and community.

The report warned of the considerable adverse effects of loneliness and social isolation — comparing it to other leading risk factors for premature death such as smoking, obesity, elevated blood pressure and high cholesterol.

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Loneliness and social isolation can be harmful

In my work as a social and behavioural epidemiologist, I have studied how social and community connectedness shapes health outcomes, ranging from HIV to substance use.

For example, my colleagues and I have previously shown that social isolation is associated with a 48 per cent increase in odds for premature death, and that lonely people have 71 per cent higher odds of reporting fair or poor health.

Other researchers have also documented the havoc that loneliness wreaks on individuals, showing that lonely and isolated people have poorer immune function, experience higher levels of inflammation, and are at greater risk for heart disease, cancer and diabetes.

While everybody’s vulnerability to loneliness and social isolation differs, we all need social connection.
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Perhaps just as importantly, Harvard research from the longest-running cohort study ever conducted suggests that warm social relationships are the most important predictor of happiness across the life course.

In other words, people who are disconnected lead sicker, sadder and shorter lives.

Public health guidelines

In response to this epidemic of loneliness, my team at the Canadian Alliance for Social Connection and Health has engaged experts from across Canada and globally to develop the world’s first public health guidelines for social connection.

Similar to the nutrition, exercise and alcohol use guidelines promoted by many national governments, social connection guidelines have the potential to improve our health and happiness by helping us all prioritize social connections in our daily lives.

They can also raise awareness among health-care providers and policymakers to ensure these experts are taking actions consistent with the latest evidence highlighting the importance of social health.

Promising guidelines for better social health

Regardless of levels of introversion or extroversion, insufficient social connection is associated with poorer well-being.
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While everybody’s vulnerability to loneliness and social isolation differs, we all need social connection. Yet, people generally underestimate the benefits of connecting with others and overestimate the costs, which include the emotional labour and mental energy needed to manage relationships and your self-presentation.

Regardless of levels of introversion or extroversion, insufficient social connection is associated with poorer well-being.

This is because social connection is a biological imperative. We evolved in close-knit communities. For ancient humans, social exclusion was a death sentence. Loneliness is our body’s way of keeping us connected, but sometimes we get trapped by it.

Public health guidelines can help raise awareness of the importance of social connection and provide us with a road map for better social health. But what should these guidelines look like?

This is exactly what my team has set out to understand as part of a multi-phased, mixed-method study funded by and conducted in partnership with the Canadian government. So far, we have identified a few promising approaches that each of us can act on right now:

Close relationships fulfil our most important relational needs: to feel loved, acknowledged and validated.
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Make sure to have three to five close friendships to call on when you’re in need. Research has shown that individuals who have at least three to five close friends experience the lowest levels of loneliness, anxiety, depression and a range of other adverse health outcomes. Having too many friends can sacrifice quality for quantity. Having too few can leave you alone in a time of need.

Get one to three hours of social interaction per day. That’s between seven and 21 hours of social time per week — far more than the average of 34 minutes of socializing most of us get each day. This value aligns with the approximate 24 hours per week that tribal and pastoral societies have historically enjoyed. While this may seem like a daunting jump in social hours for some, social interactions can include a wide variety of activities: chit chat with your barista, a phone call to a friend, conversation over dinner.

Prioritize spending time with those closest to you. We’ve found that individuals need to socialize with both “strong” and “weak” ties, but that the balance of your social energy should be spent on close friends and family with whom you have warm relationships. This is because close relationships fulfil our most important relational needs: to feel loved, acknowledged and validated. Building these strong ties takes time.

Diversity in your social network is important too. So-called “weak ties” — those you don’t have a close relationship with — also matter. In fact, studies have shown that talking to neighbours can build a sense of community; making friends at work can reduce job stress; and even talking to strangers can create a sense of safety and provide a meaningful source of connection. Different relationships provide different types of support.