Ram Gives Dealers a Preview of Mid-Size EV Pickup Concept: Report

Ram shared with dealers its idea of a concept for a mid-size EV pickup truck. The electric concept reportedly would share a lot of visual features with the 1500 Revolution concept (pictured above) that Ram showed at CES earlier this year. The mid-size concept would fill a Dakota-shaped hole left in the company’s lineup since the Dakota was discontinued in 2011.

Ram is getting dealers ready for a possible mid-size EV pickup to enter the lineup in the near future. The company showed dealers at a meeting in Las Vegas its ideas for a mid-size EV pickup concept, according to a report from Automotive News.

The new concept evidently shares a lot of its aesthetic with the full-size 1500 Revolution concept that Ram first revealed at the CES technology show in January. Dealer Randy Dye described the concept as “the future” in a statement to Automotive News. “We’re going to be back in that [mid-size] game,” Dye told the publication. “Without a doubt, it looks like a Ram,” he said.

Dye, who owns Daytona Dodge-Chrysler-Jeep-Ram and Maserati-Alfa Romeo of Daytona in Daytona Beach, Florida, explained to Automotive News that Stellantis officials previewed 30 new products for multiple brands during the meeting. The meeting was apparently the first of its kind in eight years for retailers who were with Fiat Chrysler Automobiles before it was merged with the PSA Group to create Stellantis.

Ram debuted the full-size 1500 Revolution concept to a lot of excitement in January. The design was imaginative and innovative, with a highly configurable interior and third-row jump seats. But when the production version was revealed a month later, many of the exciting features shown in the concept were gone. The folding midgate along with its integrated third-row jump seats were seemingly set aside.

A new mid-size EV pickup would likely be received well. Small and mid-size trucks from other manufacturers have sold in large numbers in recent years, and Ram could make up for the 11-plus years it has been without one since the Dakota was discontinued.

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Associate News Editor

Jack Fitzgerald’s love for cars stems from his as yet unshakable addiction to Formula 1.
After a brief stint as a detailer for a local dealership group in college, he knew he needed a more permanent way to drive all the new cars he couldn’t afford and decided to pursue a career in auto writing. By hounding his college professors at the University of Wisconsin-Milwaukee, he was able to travel Wisconsin seeking out stories in the auto world before landing his dream job at Car and Driver. His new goal is to delay the inevitable demise of his 2010 Volkswagen Golf.