Meet the insurtech: AgentSync

The founders of AgentSync, Niji Sabharwal, CEO, and Jennifer Knight, CTO, met while working at LinkedIn over a decade ago. The two, who are now married, didn’t expect to get involved in the insurance market.

“We wanted to work on something together,” says Sabharwal. “We never would have thought it would be this type of software.”

AgentSync, an insurtech focused on software and tools for producer management, was primarily conceptualized when Sabharwal was working at Zenefits, a SaaS company offering HR, benefits and payroll tools, in 2014. He was working mostly on managing sales and operations there, and eventually turned his focus to insurance regulation.

“We got into some hot water with licensing violations across jurisdictions. I dropped what I was doing to develop a plan,” says Sabharwal, who later left the company to pursue what would become AgentSync. “We set out to build technology that would automate the process and provide flexibility to have agents self-serve. Agents can come in and get onboarded and verify their credentials, they can apply for licensing they may be missing.”

AgentSync has several products in market including its flagship AgentSync Manage for onboarding and end-to-end producer management, as well as a recruiting product, an API offering and a continuing education tool. Most recently, the company has been working on a contracting solution and a new product line that helps producers own their identity.

The insurtech recently announced several appointments including Robby Allen to chief revenue officer, Jay Gaines as chief marketing officer and Alex Leinweber to vice president of customer success, according to a press release. The promotions were announced after the company also released information about a $75 million, Series B funding round.

AgentSync was also recently included on the Forbes fourth annual list of America’s Best Startup Employers.

“There are not a lot of tech companies that are focused on building infrastructure for the insurance industry,” says Sabharwal. “A ton of cash has been poured into the industry and I think that will shift into not just the distribution and point of sale but the infrastructure to power an efficient insurance company.”

The company, which has its headquarters in Denver, currently employs about 175 people and is focused on recruiting and hiring talent this year. The hope is to have about 250 employees by the end of the year, maybe more, says Sabharwal.

“We truly believe this next wave of tech growth—and growth overall in the industry— will be driven by companies like us that are building commoditized pieces of the value chain,” says Sabharwal. “We are humbly focused on a small, narrow corner but it’s critically important. The way the process works today creates a bottleneck. There will be more companies like us to transform the industry.”