Marsh makes key promotions to affinity business

Marsh has announced three senior appointments to its affinity business, international division. Rebecca Bleek has been appointed as affinity leader for the Middle East and North Africa (MENA); Leo Gibbons has been named placement leader for international affinity; and Sam Suen has been appointed business digital strategy leader for international affinity.

Marsh’s affinity business provides insurance products and services that are aligned to clients’ brands, cultures and values and are tailored to customers’, members’, or franchisees’ interests. Marsh’s international division includes Africa, Asia, continental Europe, Latin America and the Caribbean, MENA, the Pacific, and the UK and Ireland.

In her newly created role, Bleek (pictured above) will lead Marsh’s affinity business across MENA. in addition to her new role, Bleek will continue to lead Marsh’s commercial and consumer business in the United Arab Emirates, a position she has held since 2019. Bleek is based in Dubai and reports to Aymen El Hout, CEO of Marsh UAE.

Gibbons (pictured below) will work with Marsh’s international affinity business to develop products and services to support clients as they adapt to changing customer demands. Previously, Gibbons served as programs business development lead and was responsible for the implementation of Marsh’s third-party managing general agent engagement strategy for specialty business. He is based in London and reports to Andrew Ferguson, chief sales officer – affinity, international.

As business digital leader for international affinity, Suen (pictured below) will execute digital strategies to bolster Marsh’s international affinity capabilities and help clients achieve their business objectives through insurance and digital solutions. Suen has more than 15 years of experience in the business transformation and management consulting space. He has led digital engagement for Marsh’s affinity business in the Asia region since 2019. Suen is based in London and reports to Phil Hobson, affinity leader, international.

“Affinity insurance solutions are increasingly a key differentiator in building and sustaining long-term customer loyalty for many organisations, and our key focus is to support our clients as they grow in this space,” Hobson said. “We are excited to add Rebecca, Leo and Sam to our senior leadership team as we continue to develop Marsh’s market-leading affinity proposition for the international division and in our regions to deliver differentiated value on our clients’ behalf.”