MSIG launches new campaign

MSIG launches new campaign | Insurance Business Asia

Insurance News

MSIG launches new campaign

Branding campaign aims to showcase the firm’s dedication to customer service

Insurance News

By
Abigail Adriatico

MSIG Insurance (Hong Kong) Limited has launched its first branding campaign in Hong Kong, aiming to showcase its commitment to customer service and claims management.

The campaign will showcase how the firm offers protection to its customers through three videos that feature key opinion leaders including Youtuber Tat Gor, Model Eunice Yip, and social media and digital content strategist Tim Fung.

The videos will feature four people in suits portraying the firm’s employees who will be helping the customers in scenarios that are part of the firm’s coverage such as issues in healthcare, flooding, and travel delays due to bad weather.

The videos will be broadcast on social media platforms such as Youtube, Facebook, Instagram, LinkedIn, ViuTV app, and others.

“The launch of this new initiative is an important milestone for the Company as we embark on our first large-scale effort to reach out to all members of the public in Hong Kong through an above-the-line campaign,” said MSIG Insurance (Hong Kong) Limited CEO Philip Kent.

“I believe we have very strong, clear messages to convey about our extraordinary service in claims management and customer service, and these are stories worth telling.

“As ever, it is the people in our teams who make our success possible, and they continually go above and beyond to surpass customer expectations and provide exceptional service for our customers. I am excited about getting this message across in our new campaign and look forward to seeing it in action.”