Ardonagh Specialty rebrands reinsurance arm to Price Forbes Re

Ardonagh Specialty rebrands reinsurance arm to Price Forbes Re | Insurance Business Canada

Reinsurance

Ardonagh Specialty rebrands reinsurance arm to Price Forbes Re

It consolidates branding after a year of simplification

Reinsurance

By
Kenneth Araullo

Ardonagh Specialty has announced it will rename its reinsurance business to Price Forbes Re, consolidating its branding following a year of simplification that saw Price Forbes become the primary label for its wholesale operations.

This rebranding affects Inver Re in London and Bermuda, along with Equinox Re in the US.

Inver Re was established in June 2021. Following the significant acquisition of BGC’s insurance operations in November 2021, it amalgamated various teams and expanded in key markets such as Bermuda, the US, and London.

Chris Bonard will lead the rebranded business as president of Price Forbes Re, reporting directly to Andrew Wallin, CEO of Ardonagh Specialty.

“Price Forbes is renowned for its rich heritage in London, Bermuda, and the global marketplace. Price Forbes Re will build on more than 100 years of specialist insurance broking by creating a reinsurance specialist business that is energetic, entrepreneurial, progressive, and bold,” Wallin said.

“In an increasingly complex world, success in business relies more than ever on effective and strategic risk management and Price Forbes has a reputation for partnering with clients around the world who are looking to understand and balance today’s risk and plan for the future,” Wallin said.

“Our approach breaks from traditional reinsurance models to provide the agility needed in today’s fluid, rapidly changing world. As Price Forbes Re we will continue to bring a fresh perspective to a market increasingly lacking flexibility and draw on a rich history of driving innovation in risk management,” Bonard said.

The rebranding represents a strategic consolidation for Ardonagh Specialty, aiming to unify its operations under a single, strong brand identity that reflects its heritage and its aspirations for innovation and flexibility in the reinsurance market.

What are your thoughts on this story? Please feel free to share your comments below.