Driving innovation in insurance with Hot 100 awardee Dax Craig

Driving innovation in insurance with Hot 100 awardee Dax Craig | Insurance Business America

Insurance News

Driving innovation in insurance with Hot 100 awardee Dax Craig

Uncover the key initiatives to foster growth and innovation

Insurance News

By
Max Rowan

In a recent edition of Insurance Business TV, IB sat down with Dax Craig (pictured), president, and co-founder of Pie Insurance. Craig was recently added to Insurance Business’s Hot 100 list, an annual recognition of the insurance industry’s most influential figures. Craig shared insights into the driving forces behind Pie Insurance’s success and the leading factors driving its growth and innovation.

Craig credited the company’s success to a commitment to culture, customers, partners, and employees, stating that having a positive internal culture can have a profound impact on external relationships and navigating industry challenges.

The company’s focus on culture, innovative partnerships, and technological advancements has opened many new opportunities. Notably, the company has branched out into the commercial auto insurance market, creating new partnerships.

When asked about his approach to leadership and company culture, Craig noted: “I think if you focus on the right culture internally, your employees will take care of your customers, your partners, externally.”

Craig also looked into his company’s plans for 2024, saying that he expected the year to be highly exciting for Pie. He revealed plans for an expansion of the company’s commercial auto offering as it moves into new states, and to roll out multiple insurance companies.

“That will give us even more pricing breadth,” he said. “That enables us to quote even more submissions.

“We also have a bunch of creative things coming out of our marketing team. They are pushing the envelope in every way possible. There will be a lot of innovation on pricing and underwriting.

“We’re also focused on driving a good loss ratio and growing – anyone in the insurance industry knows that’s incredibly tough. We think of ourselves as a tech company that serves the insurance industry, but also an insurance company that’s driving tech – we need to be both.”

To learn more about Dax Craig and Pie Insurance, click here, to watch the full interview.